I studied at art college, learning of how light fell on objects. On leaving, I assisted in fashion but, still life images in my portfolio gave me my first commissions. Two years later I had the portfolio and confidence to face the world of London advertising. Got my first studio shooting campaigns and having entries in D&AD. Soon, calls from the automotive world came. It was what I needed. Shooting autos challenged me more, in studio and location. A world I loved, large objects shot around the world in all the places I dreamed of. Europe, USA and S/Africa. The challenge of large shoots over many weeks with large crews gave me the rewards I wanted – building large sets in strange places, battling the weather, languages, waiting for the right light and making friends around the world. I would also take my own pictures, taking extra days to see more of where I was invading. The volume of these personal pictures grew and I felt I needed to show them. I did this in many ‘One Man Shows’ and joint exhibitions. The response was surprising, selling my personal work felt the same as passing a poster I had shot, or opening a magazine to see my pictures. After many years, my portfolio has become so varied and to make sense of such a volume is difficult. I continue to work in advertising. My love of photography never wanes, I get the same thrill from every picture I take. My clients are vast and varied.
Open when needed
PDN New York
Advertising photographer Derek Seaward is the go-to man for big production shoots that have to be done quickly and efficiently.The award-winning Seaward is known for his extensive background in automotive, product and location shooting, strong production skills in handling multi-person, multi-location shoots, and he has the great ability to know exactly how to light in all situations
Legendary icon-maker, Derek has a long list of success stories with a career of illustrious campaigns, with some of the biggest players in the commercial world.