I studied at art college, learning of how light fell on objects. On leaving, I assisted in fashion but, still life images in my portfolio gave me my first commissions. Two years later I had the portfolio and confidence to face the world of London advertising. Got my first studio shooting campaigns and having entries in D&AD. Soon, calls from the automotive world came. It was what I needed. Shooting autos challenged me more, in studio and location. A world I loved, large objects shot around the world in all the places I dreamed of. Europe, USA and S/Africa. The challenge of large shoots over many weeks with large crews gave me the rewards I wanted – building large sets in strange places, battling the weather, languages, waiting for the right light and making friends around the world. I would also take my own pictures, taking extra days to see more of where I was invading. The volume of these personal pictures grew and I felt I needed to show them. I did this in many ‘One Man Shows’ and joint exhibitions. The response was surprising, selling my personal work felt the same as passing a poster I had shot, or opening a magazine to see my pictures. After many years, my portfolio has become so varied and to make sense of such a volume is difficult. I continue to work in advertising. My love of photography never wanes, I get the same thrill from every picture I take. My clients are vast and varied.
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Press Quotes:
PDN New York
Advertising photographer Derek Seaward is the go-to man for big production shoots that have to be done quickly and efficiently.The award-winning Seaward is known for his extensive background in automotive, product and location shooting, strong production skills in handling multi-person, multi-location shoots, and he has the great ability to know exactly how to light in all situations
Photo London
Legendary icon-maker, Derek has a long list of success stories with a career of illustrious campaigns, with some of the biggest players in the commercial world.
What Clients Say:
Don Barclay Creative Director.
" I've worked with Derek for over 30 years and he's an excellent photographer, a consummate professional and a
good friend. He's also Welsh, which just goes to show you can't have it all."
Jenny Dann Client
"Derek was absolutely fantastic and a person with a big heart! He did a great product shot for our website so perfectly! Derek was very professional and always share his great ideas when necessary. He has such an eye for wonderful spur of the moment shots! We believe his photos did a massive impact on our sales! "
Thank you so much, Derek!
Joy Designer & Model
"The most amazing photographer. He is very professional, makes you comfortable, captures amazing shots with outstanding quality. He will go out of his way to make sure you're okay. I am very happy with his work. I HIGHLY recommend him."
Geertruida Goessens Model
"Very personable. He puts the model at ease. He listens what one wants. Gives good advice. Open to ideas. Explains his reasoning why doing it a certain way. His photos are very good and the end results are brilliant. Photos were delivered very fast. Very helpful."
David Client
"I booked an appointment with Derek. He picked me up from the Bekesbourne station and brought me back. His studio is well equipped and he is very professional and creative. I got my pictures the same day and I did enjoyed his services. I will book him again."